Price Your Home to Sell



In order to sell your home for the best price possible in the shortest time, you need to price your
house correctly. You, the seller, determines the price, but the buyer determines the value.  
Homebuyers cite price as the number one factor in determining which houses to view.

If your house is priced close to market value, a greater number of qualified buyers will want to
see it.  If the price is too high, the potential buyer may not even consider it and then buy a
competitive house.


What affects your asking price?
 How quickly you must sell
 Competition
 Available financing
 Your selling costs
 Competitive Market Analysis

What doesn't affect your asking price:
 Your original cost
 Some improvements you have made
 The cost to build your home today
 How attached you have become to your home
 What others claim they have sold their homes for

What an overpriced house does:
 Stays on the market a long time
 Creates concern as to why it hasn’t sold yet
 Loses money as long as it languishes on the  market
 May not appraise even if the buyer agrees to the price
 Helps sell the competitive homes

Why a competitive market analysis is so valuable:
 Identifies your competition for the buyers available
 Accurately reflects sales during the past year
 Determines factors influencing marketing strategies
Eleanor Valliere, GRI
Direct:   239-671-1021

Sand Castle Realty Group, Inc.
2220 Venetian Court
Naples, FL 34109
Office:   239-594-2170
Call today for your free
Comparative Market Analysis
with no obligation.
          How to Get an Offer on Your Home

1. Price it right. Set a price at the lower end of your property’s realistic price range.

2. Prepare for visitors. Get your house market ready at least two weeks before you
begin showing it.

3. Be flexible about showings. It’s often disruptive to have a house ready to show
at the spur of the moment. But the more amenable you can be about letting people
see your home, the sooner you’ll find a buyer.

4. Anticipate the offers. Decide in advance what price and terms you’ll find
acceptable.

5. Don’t refuse to drop the price. If your home has been on the market for more
than 30 days without an offer, you should be prepared to at least consider
lowering your asking price.